{"id":42989,"date":"2013-09-30T12:46:21","date_gmt":"2013-09-30T15:46:21","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=42989"},"modified":"2013-09-30T12:51:39","modified_gmt":"2013-09-30T15:51:39","slug":"apple-se-torna-a-marca-mais-valiosa-do-mundo","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=42989","title":{"rendered":"Apple se torna a marca mais valiosa do mundo"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"42990\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=42990\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\" data-orig-size=\"560,373\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"apple\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple-300x200.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\" alt=\"apple\" width=\"560\" height=\"373\" class=\"alignnone size-full wp-image-42990\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg 560w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple-300x200.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple-82x55.jpg 82w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Depois de 13 anos no topo, a Coca-Cola foi destronada pela Apple como a marca mais valiosa do mundo. A informa\u00e7\u00e3o foi divulgada no relat\u00f3rio da Interbrand, marca corporativa e consultoria de identidade e que \u00e9 produzido com base em uma variedade de crit\u00e9rios, incluindo desempenho financeiro e impacto p\u00fablico. De acordo com o relat\u00f3rio deste ano, o valor da Apple \u00e9 atualmente estimado em 98,3 bilh\u00f5es d\u00f3lares, um aumento de 28% a partir de 2012.<\/p>\n<p>A ultrapassagem em cima da gigante dos refrigerantes, bem como o atual top 10 que inclui outras empresas de tecnologia, s\u00e3o apenas alguns dos sinais do dom\u00ednio de marcas desse segmento na comunidade de marketing. Muitos dos rivais da Apple est\u00e3o entre os dez primeiros, incluindo Google (agora em 2 \u00ba lugar acima de 4), Samsung (de 9 a 8 \u00ba), Microsoft (ainda 5), \u200b\u200bIBM (3a-4a) e Intel (8 \u00ba ao 9 \u00ba).<\/p>\n<p>Embora a Apple tenha vencido o jogo de valor, um ponto positivo para a Coca-Cola \u00e9 a sua popularidade no Facebook, com 73,2 milh\u00f5es de likes em sua Fan Page, ao contr\u00e1rio de 9,8 milh\u00f5es da Apple. Veja <a href=\"http:\/\/www.nytimes.com\/2013\/09\/30\/business\/media\/apple-passes-coca-cola-as-most-valuable-brand.html?_r=2&#038;\">aqui <\/a>o artigo original do NY Times. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de 13 anos no topo, a Coca-Cola foi destronada pela Apple como a marca mais valiosa do mundo. A informa\u00e7\u00e3o foi divulgada no relat\u00f3rio da Interbrand, marca corporativa e<\/p>\n","protected":false},"author":3,"featured_media":42990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[9],"tags":[152,4979,4980],"class_list":["post-42989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-apple","tag-coca-cola","tag-interbrands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple se torna a marca mais valiosa do mundo  - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple se torna a marca mais valiosa do mundo  - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Depois de 13 anos no topo, a Coca-Cola foi destronada pela Apple como a marca mais valiosa do mundo. A informa\u00e7\u00e3o foi divulgada no relat\u00f3rio da Interbrand, marca corporativa e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zrochamarcia\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-30T15:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-30T15:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mistermagazine.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"373\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\",\"contentUrl\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg\",\"width\":560,\"height\":373},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/\",\"name\":\"Apple se torna a marca mais valiosa do mundo - Mistermagazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#primaryimage\"},\"datePublished\":\"2013-09-30T15:46:21+00:00\",\"dateModified\":\"2013-09-30T15:51:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/#\/schema\/person\/3af83031127466ab1e31791f63b8d418\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"In\\u00edcio\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/apple-se-torna-a-marca-mais-valiosa-do-mundo\/#webpage\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#\/schema\/person\/3af83031127466ab1e31791f63b8d418\",\"name\":\"Marcia Rocha\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3f6b0778688451452bf7f29b2116fdad42143ba829d23a885f6a554432531f05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3f6b0778688451452bf7f29b2116fdad42143ba829d23a885f6a554432531f05?s=96&d=mm&r=g\",\"caption\":\"Marcia Rocha\"},\"description\":\"Sou consultora de imagem especializada em masculino e h\\u00e1 mais de uma d\\u00e9cada auxilio homens e mulheres a alcan\\u00e7arem suas melhores vers\\u00f5es\",\"sameAs\":[\"https:\/\/www.facebook.com\/zrochamarcia\",\"https:\/\/www.linkedin.com\/in\/marcia-rocha-b37b0860\/\"],\"url\":\"https:\/\/magazine.newbrandtech.com.br\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_featured_media_url":"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/09\/apple.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9wdid-bbn","jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts\/42989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42989"}],"version-history":[{"count":0,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts\/42989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/media\/42990"}],"wp:attachment":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}