{"id":42551,"date":"2013-06-04T13:13:19","date_gmt":"2013-06-04T16:13:19","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=42551"},"modified":"2013-06-04T13:13:19","modified_gmt":"2013-06-04T16:13:19","slug":"a-latinha-de-coca-cola-que-pode-ser-compartilhada","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=42551","title":{"rendered":"A latinha de Coca-cola que pode ser compartilhada"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"42552\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=42552\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can.jpg\" data-orig-size=\"560,372\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"coke-sharing-can\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can-300x199.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can.jpg\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can.jpg\" alt=\"coke-sharing-can\" width=\"560\" height=\"372\" class=\"alignnone size-full wp-image-42552\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can.jpg 560w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can-300x199.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/06\/coke-sharing-can-82x55.jpg 82w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Se tem uma coisa que a Coca-Cola conseguiu foi colecionar f\u00e3s fi\u00e9is e apaixonados ao redor do globo. Para isso colaboraram campanhas publicit\u00e1rias inovadoras, com abordagem super emocional, incentivando seus consumidores a compartilhar sentimentos e a pr\u00f3pria Coca-cola. Pois muito bem, eis que, inspirada por esse conceito de &#8220;sharing&#8221;, a ag\u00eancia de publicidade Ogilvy &#038; Mather resolveu criar uma latinha que pode ser compartilhada. A id\u00e9ia surgiu da equipe da filial francesa, baseada em um sketch da equipe de Cingapura. <\/p>\n<p>Ta\u00ed uma id\u00e9ia que ia fazer muito mais sucesso que essas vers\u00f5es coloridas que andam pelos refrigeradores.. Olha o v\u00eddeo: <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/72fRuE8vmo0?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se tem uma coisa que a Coca-Cola conseguiu foi colecionar f\u00e3s fi\u00e9is e apaixonados ao redor do globo. Para isso colaboraram campanhas publicit\u00e1rias inovadoras, com abordagem super emocional, incentivando seus<\/p>\n","protected":false},"author":3,"featured_media":42552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[9],"tags":[4867,4868],"class_list":["post-42551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-coca-cola-compartilhavel","tag-coca-cola-sharing-can"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A latinha de Coca-cola que pode ser compartilhada - Mistermagazine<\/title>\n<meta name=\"description\" content=\"Prepare-se para uma latinha &quot;dois-em-um&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/a-latinha-de-coca-cola-que-pode-ser-compartilhada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A latinha de Coca-cola que pode ser compartilhada - 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