{"id":41825,"date":"2013-01-21T13:52:36","date_gmt":"2013-01-21T16:52:36","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=41825"},"modified":"2013-01-22T15:44:04","modified_gmt":"2013-01-22T18:44:04","slug":"limonada-reserva","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=41825","title":{"rendered":"Assalto a Reserva vira propaganda"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"41842\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=41842\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\" data-orig-size=\"538,341\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"limonada-reserva\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva-300x190.png\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\" alt=\"\" title=\"limonada-reserva\" width=\"538\" height=\"341\" class=\"alignnone size-full wp-image-41842\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png 538w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva-300x190.png 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva-86x55.png 86w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/a><\/p>\n<p>A <strong>Reserva<\/strong>, marca carioca de roupas masculinas, resolveu <strong>transformar um aparente &#8220;desastre&#8221; em um a oportunidade para anunciar os produtos da marca<\/strong>. As imagens de um assalto ocorrido na loja dos Jardins, em S\u00e3o Paulo, registradas em circuito interno, foram transformadas em um video publicit\u00e1rio para promover a liquida\u00e7\u00e3o dos estoques. <\/p>\n<p>Segundo o fundador e diretor executivo da marca, Rony Meisler, a loja j\u00e1 tinha sido assaltada alguns meses antes e essas s\u00e3o imagens do segundo assalto que durou menos de 5 minutos e levou cerca de 350 pe\u00e7as. <strong>&#8220;Melhor do que chupar o lim\u00e3o \u00e9 fazer uma limonada com ele&#8221;<\/strong>, disse o empres\u00e1rio. D\u00e1 uma olhada no v\u00eddeo &#8220;Limonada Reserva&#8221;. <\/p>\n<p><a href=\"http:\/\/g1.globo.com\/economia\/midia-e-marketing\/noticia\/2013\/01\/grife-transforma-video-de-assalto-em-propaganda-de-liquidacao.html\" target=\"_blank\">Via<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Reserva, marca carioca de roupas masculinas, resolveu transformar um aparente &#8220;desastre&#8221; em um a oportunidade para anunciar os produtos da marca. As imagens de um assalto ocorrido na loja<\/p>\n","protected":false},"author":3,"featured_media":41842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[4797,4795,4796],"class_list":["post-41825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-limonada-reserva","tag-reserva-assalto","tag-rony-meisler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assalto a Reserva vira propaganda - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/limonada-reserva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assalto a Reserva vira propaganda - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"A Reserva, marca carioca de roupas masculinas, resolveu transformar um aparente &#8220;desastre&#8221; em um a oportunidade para anunciar os produtos da marca. As imagens de um assalto ocorrido na loja\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/limonada-reserva\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zrochamarcia\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-21T16:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-22T18:44:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mistermagazine.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\" \/>\n\t<meta property=\"og:image:width\" content=\"538\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/limonada-reserva\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\",\"contentUrl\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2013\/01\/limonada-reserva.png\",\"width\":538,\"height\":341},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/limonada-reserva\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/limonada-reserva\/\",\"name\":\"Assalto a Reserva vira propaganda - 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