{"id":40635,"date":"2012-09-13T19:24:52","date_gmt":"2012-09-13T22:24:52","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=40635"},"modified":"2012-09-18T12:33:03","modified_gmt":"2012-09-18T15:33:03","slug":"burberry-cria-experiencia-de-consumo-de-luxo-sob-medida","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=40635","title":{"rendered":"Burberry cria experi\u00eancia de consumo de luxo"},"content":{"rendered":"<p>A Burberry acaba de anunciar a abertura de sua mais nova flagship store na Regent Street, em Londres. Desenvolvida para ser a mais avan\u00e7ada e in\u00e9dita experi\u00eancia digital de marca, a loja mistura real e virtual para criar o Burberry World Live, que d\u00e1 forma a cada um dos elementos do site. As experi\u00eancias proporcionadas pela Burberry s\u00e3o t\u00e3o incr\u00edveis, que a gente vai fazer um apanhado delas.<\/p>\n<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"40636\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=40636\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1.jpg\" data-orig-size=\"550,489\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"burberry-regent street 1\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1-300x266.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1.jpg\" class=\"alignnone size-full wp-image-40636\" title=\"burberry-regent street 1\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1.jpg\" alt=\"\" width=\"550\" height=\"489\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1-300x266.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street-1-61x55.jpg 61w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Imagine cerca de 500 alto-falantes e 100 monitores de v\u00eddeo que podem reproduzir uma imensid\u00e3o de conte\u00fados, at\u00e9 mesmo \u201cpancadas de chuva digitais\u201d, com efeitos sincronizados de som e imagem em v\u00e1rios momentos ao longo do dia. Esse \u00e9 apenas um dos recursos virtuais utilizados pela Burberry para inspir\u00e1-lo a prestigiar a marca e seus emblem\u00e1ticos guarda-chuvas e trench-coats.<\/p>\n<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"40637\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=40637\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2.jpg\" data-orig-size=\"550,326\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"burberry-regent street2\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2-300x178.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2.jpg\" class=\"alignnone size-full wp-image-40637\" title=\"burberry-regent street2\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2.jpg\" alt=\"\" width=\"550\" height=\"326\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2-300x177.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/09\/burberry-regent-street2-92x55.jpg 92w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Gra\u00e7as a utiliza\u00e7\u00e3o da tecnologia de RFID (identifica\u00e7\u00e3o por r\u00e1dio-frequ\u00eancia) cada vez que voc\u00ea interagir com pe\u00e7as da cole\u00e7\u00e3o alguns dos espelhos transformam-se simultaneamente em telas que projetam imagens de passarela e v\u00eddeos exclusivos em que aparecem as pe\u00e7as escolhidas.<\/p>\n<p>E tem mais. Dando continuidade ao incentivo da marca a m\u00fasicos emergentes e talentos j\u00e1 reconhecidos, h\u00e1 tamb\u00e9m um espa\u00e7o com recursos digitais, incluindo um palco com sistema de acionamento hidr\u00e1ulico desenvolvido para receber apresenta\u00e7\u00f5es para plat\u00e9ias que podem ser presenciais ou virtuais, com transmiss\u00e3o digital simult\u00e2nea disponibilizada nas comunidades virtuais da marca. O contr\u00e1rio tamb\u00e9m acontecer\u00e1 por meio de tecnologia de sat\u00e9lite que permitir\u00e1 a convidados assistir, na loja, transmiss\u00f5es em tempo real de eventos em outros locais. A primeira dessas experi\u00eancias j\u00e1 tem data marcada para o dia 17 de setembro, quando acontece o Runway to Reality, a transmiss\u00e3o do desfile da cole\u00e7\u00e3o Burberry Prorsum feminina.<\/p>\n<p>Al\u00e9m disso, hist\u00f3ricos de compras dos clientes ser\u00e3o armazenados em aplicativos de iPads utilizados por todos os funcion\u00e1rios da loja. Assim, suas prefer\u00eancias de compra ficam claras e dispon\u00edveis, conduzindo-o a uma experi\u00eancia de consumo sob medida.<\/p>\n<p>N\u00e3o \u00e9 incr\u00edvel?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nova  flagship Burberry mistura real e virtual para criar a experi\u00eancia mais avan\u00e7ada de consumo de luxo<\/p>\n","protected":false},"author":3,"featured_media":40637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-40635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burberry lan\u00e7a flagship em Londres e cria experi\u00eancia de consumo de luxo sob medida<\/title>\n<meta name=\"robots\" content=\"index, follow, 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