{"id":39262,"date":"2012-06-08T02:09:18","date_gmt":"2012-06-08T04:09:18","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=39262"},"modified":"2012-06-08T03:27:11","modified_gmt":"2012-06-08T05:27:11","slug":"muv-custom-shoes","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=39262","title":{"rendered":"Muv Custom Shoes"},"content":{"rendered":"<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"39464\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=39464\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre.jpg\" data-orig-size=\"550,440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"modelos-muv-custom-shoes-abre\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre-300x239.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre.jpg\" class=\"alignnone size-full wp-image-39464\" title=\"modelos-muv-custom-shoes-abre\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre.jpg\" alt=\"\" width=\"550\" height=\"440\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-abre-300x239.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Tudo come\u00e7ou com a busca pelo novo, o diferente, aliada ao desejo de se destacar por meio de um neg\u00f3cio rent\u00e1vel. Depois de um ano pesquisando fornecedores, Miguel Marinho e Vin\u00edcius Matteo criaram a <em>Muv Custom Shoes<\/em>, um site de customiza\u00e7\u00e3o e venda de t\u00eanis em que o cliente pode escolher o modelo, a estampa e at\u00e9 a cor do cadar\u00e7o. &#8220;A gente teve a ideia de lan\u00e7ar esse produto diferente pela internet e ficamos um ano pesquisando fornecedores, mercado e todo o plano de neg\u00f3cios&#8221;, conta Miguel. Ao final da pesquisa, a dupla que se tornou um trio com a entrada do designer Gabriel Lira na sociedade no final de 2011, chegou a seis modelos de t\u00eanis, todos com nomes relacionados a m\u00fasica.<\/p>\n<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"modelos-muv-custom-shoes\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes.jpg\" alt=\"\" width=\"550\" height=\"406\" \/><\/a><\/p>\n<p>Para evitar a press\u00e3o de criar uma nova leva de estampas a cada temporada, a empresa investiu no <em>crowdsourcing<\/em>, um modelo de cria\u00e7\u00e3o ou produ\u00e7\u00e3o, que conta com a m\u00e3o-de-obra e conhecimento coletivos para desenvolver solu\u00e7\u00f5es e criar produtos. Por meio dessa ferrementa, designers e artistas em geral colaboram com a marca que j\u00e1 soma 70 estampas diferentes, incluindo reprodu\u00e7\u00f5es da obra de Athos Bulc\u00e3o, gra\u00e7as a uma parceria com a Funda\u00e7\u00e3o que leva seu nome. &#8220;As pr\u00f3prias pessoas alimentam e compram porque se identificam com a<br \/>\nestampa. A id\u00e9ia \u00e9 que disponibilizemos 1500 estampas no site&#8221;,\u00a0afirma Miguel.<\/p>\n<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-athos.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"39470\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=39470\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-athos.jpg\" data-orig-size=\"550,413\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 3GS&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1336676817&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.85&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.058823529411765&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"muv-athos\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-athos-300x225.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-athos.jpg\" class=\"alignnone size-full wp-image-39470\" title=\"muv-athos\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-athos.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-athos.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-athos-300x225.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Criada em novembro de 2011, a Muv conseguiu uma proje\u00e7\u00e3o impressionante, e em pouco tempo j\u00e1 esteve em eventos importantes da moda nacional, como o Rio Moda Hype. &#8220;Fomos convidados pelo estilista Sann Marcuccy para desenvolver os cal\u00e7ados do desfile de sua marca de inverno 2012. A ida ao Rio acabou resultando em um convite para participar da Babil\u00f4nia Feira Hype, feira de moda e comportamento carioca&#8221;, conta Miguel.<\/p>\n<figure id=\"attachment_39471\" aria-describedby=\"caption-attachment-39471\" style=\"width: 550px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"39471\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=39471\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02.jpg\" data-orig-size=\"550,413\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 3GS&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1336676685&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.85&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.058823529411765&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"muv-sann-marcuccy-f02\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02-300x225.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02.jpg\" class=\"size-full wp-image-39471\" title=\"muv-sann-marcuccy-f02\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-sann-marcuccy-f02-300x225.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-39471\" class=\"wp-caption-text\">Estampa desenvolvida por Sann Marcuccy<\/figcaption><\/figure>\n<p>D\u00e1 uma olhada no estande deles por l\u00e1, todo feito de papel\u00e3o reciclado.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/32382901?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" frameborder=\"0\" width=\"550\" height=\"309\"><\/iframe><\/p>\n<p>Depois de tanto sucesso, os planos do trio de empres\u00e1rios inclui agora a distribui\u00e7\u00e3o dos produtos em lojas f\u00edsicas. &#8220;A Muv tem hoje tr\u00eas pontos de vendas, sendo dois em Bras\u00edlia e um no Rio de Janeiro. Neste modelo de vendas, a proposta da marca \u00e9 adaptada, j\u00e1 que enviamos o produto pronto, sem a possibilidade de customiza\u00e7\u00e3o&#8221;, conta Vin\u00edcius.<\/p>\n<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"39473\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=39473\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04.jpg\" data-orig-size=\"550,413\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 3GS&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1336676760&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.85&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.058823529411765&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"muv-custom-shoes-f04\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04-300x225.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04.jpg\" class=\"alignnone size-full wp-image-39473\" title=\"muv-custom-shoes-f04\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04.jpg 550w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/muv-custom-shoes-f04-300x225.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Os pre\u00e7os dos t\u00eanis, todos de couro, variam de R$ 189 a R$ 219.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a a marca brasiliense de e-commerce que customiza t\u00eanis <\/p>\n","protected":false},"author":3,"featured_media":39462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[3379,4568,4569,1694],"class_list":["post-39262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-destaque","tag-e-commerce","tag-muv-custom-shoes","tag-sann-marcuccy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muv Custom Shoes - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muv Custom Shoes - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a a marca brasiliense de e-commerce que customiza t\u00eanis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zrochamarcia\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-08T04:09:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-08T05:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mistermagazine.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-home.jpg\",\"contentUrl\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-home.jpg\",\"width\":520,\"height\":340},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/\",\"name\":\"Muv Custom Shoes - Mistermagazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#primaryimage\"},\"datePublished\":\"2012-06-08T04:09:18+00:00\",\"dateModified\":\"2012-06-08T05:27:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/#\/schema\/person\/3af83031127466ab1e31791f63b8d418\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"In\\u00edcio\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.mistermagazine.com.br\/muv-custom-shoes\/#webpage\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#\/schema\/person\/3af83031127466ab1e31791f63b8d418\",\"name\":\"Marcia Rocha\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3f6b0778688451452bf7f29b2116fdad42143ba829d23a885f6a554432531f05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3f6b0778688451452bf7f29b2116fdad42143ba829d23a885f6a554432531f05?s=96&d=mm&r=g\",\"caption\":\"Marcia Rocha\"},\"description\":\"Sou consultora de imagem especializada em masculino e h\\u00e1 mais de uma d\\u00e9cada auxilio homens e mulheres a alcan\\u00e7arem suas melhores vers\\u00f5es\",\"sameAs\":[\"https:\/\/www.facebook.com\/zrochamarcia\",\"https:\/\/www.linkedin.com\/in\/marcia-rocha-b37b0860\/\"],\"url\":\"https:\/\/magazine.newbrandtech.com.br\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_featured_media_url":"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/06\/modelos-muv-custom-shoes-home.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9wdid-adg","jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts\/39262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39262"}],"version-history":[{"count":0,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/posts\/39262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=\/wp\/v2\/media\/39462"}],"wp:attachment":[{"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.newbrandtech.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}