{"id":38576,"date":"2012-03-19T17:51:29","date_gmt":"2012-03-19T19:51:29","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=38576"},"modified":"2012-03-19T17:58:23","modified_gmt":"2012-03-19T19:58:23","slug":"le-lis-blanc-ganha-versao-masculina","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=38576","title":{"rendered":"Le Lis Blanc ganha vers\u00e3o masculina"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"38577\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=38577\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis.jpg\" data-orig-size=\"600,333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"noir-le-lis\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis-300x167.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis.jpg\" class=\"alignnone size-full wp-image-38577\" title=\"noir-le-lis\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis.jpg\" alt=\"\" width=\"600\" height=\"333\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis.jpg 600w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis-300x166.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2012\/03\/noir-le-lis-290x160.jpg 290w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Uma \u00f3tima novidade para os cavalheiros de plant\u00e3o!!! O grupo\u00a0Restoque,\u00a0que det\u00e9m as marcas Le Lis Blanc,\u00a0Bo.B\u00f4\u00a0e\u00a0John John, resolveu investir no mercado masculino e anuncia a cria\u00e7\u00e3o da\u00a0Noir, Le Lis. Inspirada na eleg\u00e2ncia inglesa, a marca re\u00fane \u00a0refer\u00eancias cl\u00e1ssicas, valoriza as tradi\u00e7\u00f5es e a heran\u00e7a que comp\u00f5e o estilo de vida de um homem intenso. \u00a0Nas linhas da marca est\u00e3o alfaiataria, camisaria, acess\u00f3rios, tricots, jeans e, assim como sua irm\u00e3 Le Lis Blanc, homewear.<\/p>\n<p>O interesse da varejista no mercado masculino n\u00e3o \u00e9 \u00e0 toa. Segundo dados do Instituto de Estudos e Marketing Industrial (Iemi), o varejo de moda masculina movimenta R$ 47,3 bilh\u00f5es e nos \u00faltimos cinco anos cresceu 44,4%. &#8220;Os homens compram com menor frequ\u00eancia, mas gastam mais por compra&#8221;, disse Marcelo Villin Prado, diretor do Iemi. O pre\u00e7o m\u00e9dio previsto das pe\u00e7as da Noir ser\u00e1 de R$ 280. Na Le Lis Blanc \u00e9 R$ 220.<\/p>\n<p>Para estrelar a primeira campanha, a marca escalou ningu\u00e9m menos que\u00a0Matthew McConaughey, que foi clicado por Jacques Dequeker\u00a0no\u00a0Chat\u00eaau Marmont, na Calif\u00f3rnia.<\/p>\n<p>D\u00e1 uma olhada no video&#8230;<\/p>\n<p><object width=\"600\" height=\"338\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=36969092&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><\/object><\/p>\n<p><a href=\"http:\/\/vimeo.com\/36969092\">Inverno 2012 NOIR,Le Lis &#8211; 60&#8243;<\/a> from <a href=\"http:\/\/vimeo.com\/noirlelis\">Noir,Le Lis<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>A loja ser\u00e1 inaugurada no pr\u00f3ximo dia 04 de abril, na\u00a0<strong>Bela Cintra em S\u00e3o Paulo e a marca deve chegar a Bras\u00edlia ainda este semestre.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noir, Le Lis tem Matthew McConaughey como rosto da marca. Veja o video da campanha! <\/p>\n","protected":false},"author":3,"featured_media":38577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[3379,4410,4411,2886,4409],"class_list":["post-38576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-destaque","tag-le-lis","tag-masculino-da-le-lis-blanc","tag-matthew-mcconaughey","tag-noir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Lis Blanc ganha vers\u00e3o masculina - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/le-lis-blanc-ganha-versao-masculina\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Lis Blanc ganha vers\u00e3o masculina - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Noir, Le Lis tem Matthew McConaughey como rosto da marca. 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