{"id":33235,"date":"2011-06-03T20:48:52","date_gmt":"2011-06-03T23:48:52","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=33235"},"modified":"2011-06-06T16:05:50","modified_gmt":"2011-06-06T19:05:50","slug":"herchcovitch","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=33235","title":{"rendered":"Herchcovitch"},"content":{"rendered":"

Alexandre Herchcovitch escolheu a semana de moda carioca para apresentar a nova cole\u00e7\u00e3o da Herchcovitch, a sua segunda e mais acess\u00edvel linha. O desfile tinha um forte e declarado apelo comercial. E tem algo que atinge todas as idades, tribos e p\u00fablicos al\u00e9m do jeans?! O estilista usou e abusou do tecido e mostrou diferentes lavagens, indo do mais escuro at\u00e9 o quase branco. Algumas pe\u00e7as receberam dois tons diferentes de denim. Costurados um no outro, como se fizessem parte do mesmo metro de tecido.<\/p>\n

Herchcovitch n\u00e3o buscou como refer\u00eancia apenas as diversas cores da pe\u00e7a cl\u00e1ssica. Detalhes como z\u00edperes e bot\u00f5es foram aplicados com certo exagero em locais ousados. Outra clara inspira\u00e7\u00e3o da primavera-ver\u00e3o 2011\/2012 veio das lingeries. O corte e costura das pe\u00e7as intimas femininas deram formas \u00e0 mai\u00f4s e vestidos. Al\u00e9m do jeans, as apostas para as mulheres tamb\u00e9m inclu\u00edram produtos em croch\u00ea de fio de seda engomado, que fecharam o desfile.<\/p>\n

As cal\u00e7as jeans de fato foram apresentadas apenas na cole\u00e7\u00e3o masculina. Alexandre Herchcovitch foge da modelagem mais larga, uma aposta da maioria das outras marcas. A pe\u00e7a \u00e9 justa e fica mais curta apenas com a barra dobrada. (\u00c9 um trabalho comercial, se lembram?!) As produ\u00e7\u00f5es mais \u201cradicais\u201d para o guarda-roupa masculino s\u00e3o dois modelos de macac\u00e3o. Um mais longo e outro curto com barra um pouco acima do joelho. N\u00f3s p\u00e9s, sand\u00e1lias aranhas (modelo sucesso nos anos 90 no Brasil com a Melissa) e t\u00eanis baixos com refer\u00eancia no estilo marinheiro. O xadrez aparece com diferentes tons de azul. H\u00e1 espa\u00e7o tamb\u00e9m para um leve suspiro de laranja e amarelo na cartela de cores.<\/p>\n

E elas n\u00e3o poderiam faltar, \u00e9 claro! Seja como estampa em um modelo de maxi camiseta listrada ou no lado esquerdo das camisetas p\u00f3los e camisas, as cl\u00e1ssicas caveiras davam assinatura Herchcovitch aos produtos. A linha \u00e9 mais acess\u00edvel, mas n\u00e3o deixa de ter o DNA de um dos maiores nomes da moda brasileira.<\/p>\n

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Linha mais acess\u00edvel estr\u00e9ia na semana de moda carioca<\/p>\n","protected":false},"author":19,"featured_media":33239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-33235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"yoast_head":"\nHerchcovitch - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/herchcovitch\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herchcovitch - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Linha mais acess\u00edvel estr\u00e9ia na semana de moda carioca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/herchcovitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-03T23:48:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-06-06T19:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mistermagazine.com.br\/wp-content\/uploads\/2011\/06\/herchcovitch-verao-2012.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/herchcovitch\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/06\/herchcovitch-verao-2012.jpg\",\"contentUrl\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/06\/herchcovitch-verao-2012.jpg\",\"width\":\"700\",\"height\":\"240\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/herchcovitch\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/herchcovitch\/\",\"name\":\"Herchcovitch - 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