{"id":32627,"date":"2011-05-31T14:53:00","date_gmt":"2011-05-31T17:53:00","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=32627"},"modified":"2011-06-02T16:52:42","modified_gmt":"2011-06-02T19:52:42","slug":"ellus-2nd-floor","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=32627","title":{"rendered":"Ellus 2nd Floor"},"content":{"rendered":"

A 2nd Floor migrou do Rio-\u00e0-porter para a passarela da Fashion Rio e fechou os desfiles do primeiro dia da temporada carioca de primavera-ver\u00e3o 2012. A segunda linha da Ellus apresentou o tema \u201cA Gr\u00e9cia, seus mitos e her\u00f3is em visual rocker\u201d, que por si s\u00f3 j\u00e1 \u00e9 bastante explicativo. Para remeter \u00e0s aventuras dos deuses e semideuses do Ol\u00edmpio, a produ\u00e7\u00e3o do desfile montou um grande Cavalo de Tr\u00f3ia no in\u00edcio da passarela, e de l\u00e1 sa\u00edram as apostas da 2nd Floor para uma temporada cl\u00e1ssica e sem ousadias.<\/p>\n

A cole\u00e7\u00e3o \u00e9 unissex. Com exce\u00e7\u00e3o de algumas pe\u00e7as, os produtos podem ser usados tanto por eles quanto por elas. A utiliza\u00e7\u00e3o do mesmo tecido ou padronagem em mais de uma roupa deixa claro essa op\u00e7\u00e3o da marca em pensar da mesma forma para os dois p\u00fablicos. O floral aparece com uma grande influ\u00eancia dos anos 70. Ele foi maximizado e dilu\u00eddo e acabou conquistando um aspecto bem parecido com o \u201ctie-dye\u201d, a t\u00e9cnica de tingimento de tecido dos hippies. Essa novidade apareceu na maioria dos looks. Seja como forro de blazers ou utilizado explicitamente em cal\u00e7as, bermudas, camisas e outros.<\/p>\n

Ao contr\u00e1rio da feminina, a silhueta do homem 2nd Floor na primavera-ver\u00e3o 2011\/2012 \u00e9 larga. As cal\u00e7as skinnys ficam apenas no guarda-roupa delas. Assim como os drapeados e plissados. Para os homens, a transpar\u00eancia ainda n\u00e3o \u00e9 t\u00e3o n\u00edtida. As pe\u00e7as que deixariam o corpo \u00e0 mostra, s\u00e3o sobreposta \u00e0 outras. A pele fica exposta com o aux\u00edlio dos decotes profundos e bermudas acima do joelho. Outra aposta que deixa \u00f3bvio essa troca entre \u201co que \u00e9 feminino\u201d e \u201co que \u00e9 masculino\u201d \u00e9 a apresenta\u00e7\u00e3o de um camisa-vestido para elas.<\/p>\n

\u00c9 claro que o destaque entre os tecidos \u00e9 o jeans. Ele abre a apresenta\u00e7\u00e3o em tons claros e vai ganhando varia\u00e7\u00f5es ao decorrer do desfile. Azul, rosa, amarelo… Diversas cores ganham seu espa\u00e7o. Mas aten\u00e7\u00e3o: nada t\u00e3o exuberante quanto a primavera-ver\u00e3o 2010\/2011. A pr\u00f3xima temporada 2nd Floor \u00e9 delicada e leve, para eles e para elas.<\/p>\n

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Gr\u00e9cia \u00e9 inspira\u00e7\u00e3o da estr\u00e9ia na Fashion Rio<\/p>\n","protected":false},"author":19,"featured_media":32709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[3808,3809,3810],"class_list":["post-32627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-ellus-2nd-floor","tag-ellus-2nd-floor-fashion-rio-verao-2012","tag-ellus-2nd-floor-primavera-verao-20112012"],"yoast_head":"\nEllus 2nd Floor - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/ellus-2nd-floor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ellus 2nd Floor - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e9cia \u00e9 inspira\u00e7\u00e3o da estr\u00e9ia na Fashion Rio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/ellus-2nd-floor\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-31T17:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-06-02T19:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mistermagazine.com.br\/wp-content\/uploads\/2011\/05\/2ndfloor-verao-20121.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/ellus-2nd-floor\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/2ndfloor-verao-20121.jpg\",\"contentUrl\":\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/2ndfloor-verao-20121.jpg\",\"width\":\"700\",\"height\":\"240\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/ellus-2nd-floor\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/ellus-2nd-floor\/\",\"name\":\"Ellus 2nd Floor - 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