{"id":32158,"date":"2011-05-18T17:18:02","date_gmt":"2011-05-18T20:18:02","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=32158"},"modified":"2011-05-20T18:50:58","modified_gmt":"2011-05-20T21:50:58","slug":"alexandre-herchcovitch-2","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=32158","title":{"rendered":"Alexandre Herchcovitch"},"content":{"rendered":"<p>A parceria entre o Mc Donald\u2019s e o estilista brasileiro Alexandre Herchcovitch continua. Depois de quase cinco anos sem apresentar nada, a rede de fast-food e o paulistano apresentam uma novidade para o McDia Feliz desse ano. O designer criou tr\u00eas camisetas com estampas diferentes para a campanha que ajuda crian\u00e7as e adolescentes com c\u00e2ncer no Brasil. Apena uma das op\u00e7\u00f5es ser\u00e1 usada pelos funcion\u00e1rios no dia do evento, marcado para 27 de agosto. A vota\u00e7\u00e3o do \u201cmelhor\u201d desenho j\u00e1 est\u00e1 acontecendo via Twitter, Orkut e McLand (canal exclusivo para funcion\u00e1rios da rede) e vai at\u00e9 30 de maio. O resultado ser\u00e1 divulgado a partir de 6 de junho e 10 pessoas que participaram da enquete receber\u00e3o a camiseta vencedora. Clique para votar no <a href=\"http:\/\/www.orkut.com.br\/Main#CommPollResults?cmm=650835&amp;pct=1305489993&amp;pid=493547220\" target=\"_blank\">Orkut <\/a>ou\u00a0<a href=\"http:\/\/twtpoll.com\/7xo3ig\" target=\"_blank\">Twitter<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"32161\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=32161\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02.jpg\" data-orig-size=\"685,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"herchcovitch-mcdonalds-02\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02-300x218.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02.jpg\" class=\"aligncenter size-full wp-image-32161\" title=\"herchcovitch-mcdonalds-02\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02.jpg\" alt=\"\" width=\"685\" height=\"500\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02.jpg 685w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/05\/herchcovitch-mcdonalds-02-300x218.jpg 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>Atualmente, o staff brasileiro da rede de fast-fashion veste um uniforme desenhado pelo designer, apresentado em 2006 no S\u00e3o Paulo Fashion Week. Herchcovitch criou mais de 60 itens e inovou ao colocar jeans para os funcion\u00e1rios vestirem durante a jornada de trabalho. As cria\u00e7\u00f5es s\u00e3o usadas por mais de 30 mil pessoas diariamente e chegaram a ser vendidas para o p\u00fablico nas lojas do estilista. Hoje em dia \u00e9 raro ver algu\u00e9m vestindo as pe\u00e7as fora dos Mc Donald\u2019s.<\/p>\n<p>Mais informa\u00e7\u00f5es sobre o McDia Feliz\u00a0<a href=\"http:\/\/www.instituto-ronald.org.br\/index.php\/noticias\/280-vote-na-camisa-oficial-para-mcdia-feliz-2011-funcionarios-mcdnalds\" target=\"_blank\">aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estilista cria camisetas para McDia Feliz<\/p>\n","protected":false},"author":19,"featured_media":32160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[9],"tags":[3725,3724,3726],"class_list":["post-32158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix","tag-alexandre-herchcovitch-camisetas-mcdia-feliz-2011","tag-alexandre-herchcovitch-mc-donalds-2011","tag-uniformes-mc-donalds-alexandre-herchcovitch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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