{"id":31050,"date":"2011-04-18T18:17:41","date_gmt":"2011-04-18T21:17:41","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=31050"},"modified":"2013-06-04T13:30:30","modified_gmt":"2013-06-04T16:30:30","slug":"coca-cola-comemora-125-anos-com-latinhas-incriveis","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=31050","title":{"rendered":"Coca-Cola comemora 125 anos com latinhas incr\u00edveis"},"content":{"rendered":"<p>Em 8 de maio de 2011, a Coca-Cola comemorou 125 anos. Para festejar a data, a marca de refrigerante preparou uma campanha global que deve chegar aos canais de televis\u00e3o de v\u00e1rios pa\u00edses em breve. O anivers\u00e1rio marca a data que a bebida come\u00e7ou a ser vendida em Altanta, Ge\u00f3rgia, em 1886.<\/p>\n<p>A campanha segue a linha o conceito \u201cAbra a felicidade\u201d. &#8220;Coca-Cola \u00e9 um \u00edcone atemporal que tem sido sin\u00f4nimo de felicidade e ainda \u00e9 t\u00e3o relevante hoje como era quando come\u00e7ou em 1886\u201d, disse Zoe Howorths, diretor de mercado da Coca-Cola, em entrevista ao site <a href=\"http:\/\/www.brandrepublic.com\/news\/1066003\/coca-cola-rolls-out-125th-anniversary-campaign\/\" target=\"_blank\">Brand Republic<\/a>. Assista ao v\u00eddeo publicit\u00e1rio!<\/p>\n<p style=\"text-align: center;\"><object width=\"486\" height=\"412\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" bgcolor=\"#FFFFFF\"><param name=\"flashvars\" value=\"videoId=908482849001&amp;playerId=1509319623&amp;viewerSecureGatewayURL=https:\/\/console.brightcove.com\/services\/amfgateway&amp;servicesURL=http:\/\/services.brightcove.com\/services&amp;cdnURL=http:\/\/admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;\" \/><param name=\"src\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f8\/1509319623\" \/><\/object><\/p>\n<p style=\"text-align: left;\">Al\u00e9m do comercial e outras a\u00e7\u00f5es espec\u00edficas para cada regi\u00e3o, a Coca-Cola preparou uma edi\u00e7\u00e3o limitada de latas com o ilustrador brit\u00e2nico James Jarvis. S\u00e3o seis modelos diferentes. A promessa \u00e9 que as embalagens com a assinatura do artista cheguem em todos os cantos do mundo. Vamos ter f\u00e9!<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"42555\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=42555\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00.jpg\" data-orig-size=\"540,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"coca-cola-james-jarvis-00\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00-300x222.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00.jpg\" class=\"alignnone size-full wp-image-42555\" alt=\"coca-cola-james-jarvis-00\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00.jpg\" width=\"540\" height=\"400\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00.jpg 540w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00-300x222.jpg 300w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/coca-cola-james-jarvis-00-74x55.jpg 74w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campanha global comemora 125 anos<\/p>\n","protected":false},"author":3,"featured_media":42555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-31050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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