{"id":30428,"date":"2011-04-08T16:58:35","date_gmt":"2011-04-08T19:58:35","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=30428"},"modified":"2011-04-08T17:18:50","modified_gmt":"2011-04-08T20:18:50","slug":"o-boticario","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=30428","title":{"rendered":"O Botic\u00e1rio"},"content":{"rendered":"<p>Quem \u00e9 observador j\u00e1 reparou que a logomarca d\u2019 O Botic\u00e1rio est\u00e1 diferente. O novo visual faz parte das comemora\u00e7\u00f5es dos 34 anos da marca, festejados no fim de mar\u00e7o deste ano, e \u00e9 resultado de uma pesquisa realizada com os consumidores da marca. \u201cMais\u00a0 do\u00a0 que\u00a0 novas formas\u00a0 e\u00a0 cores,\u00a0 a\u00a0 logomarca\u00a0 do\u00a0 Botic\u00e1rio\u00a0traduz\u00a0 nossos\u00a0 valores\u00a0 e\u00a0 a\u00a0 experi\u00eancia conquistada\u00a0 nesses\u00a0 34\u00a0 anos\u201d, conta\u00a0 a\u00a0 diretora\u00a0 de\u00a0 Marketing\u00a0 e\u00a0 Vendas\u00a0 do Botic\u00e1rio,\u00a0Andrea\u00a0Mota.<\/p>\n<p>A nova logomarca j\u00e1 est\u00e1 na nova campanha institucional que \u00e9 composta por comerciais de televis\u00e3o, an\u00fancio para web e publicidade em revistas. As mais de tr\u00eas mil lojas do Botic\u00e1rio recebem os produtos com a nova \u201cmarca\u201d em 11 de abril. A transforma\u00e7\u00e3o da comunica\u00e7\u00e3o visual ser\u00e1 feita de forma gradual. A loja do Shopping Morumbi em S\u00e3o Paulo foi a primeira a passar pelo \u201cupgrade\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30436\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=30436\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031.jpg\" data-orig-size=\"685,484\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"o-boticario-men-03\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031-300x211.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031.jpg\" class=\"aligncenter size-full wp-image-30436\" title=\"o-boticario-men-03\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031.jpg\" alt=\"\" width=\"685\" height=\"484\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031.jpg 685w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-031-300x211.jpg 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<p><strong>| De olho nos homens |<\/strong><\/p>\n<p>Uma pesquisa realizada em 2009 revelou um dado curioso sobre a marca. Com um portf\u00f3lio com mais de 600 itens, no qual 85% est\u00e3o focados nas consumidoras, o produto mais vendido \u00e9 masculino. Inspirada em um vinho argentino, a col\u00f4nia Malbec \u00e9 um sucesso desde o lan\u00e7amento em 2004.<\/p>\n<p>O Botic\u00e1rio tamb\u00e9m tem uma linha exclusiva para eles, que inclui produtos para corpo, rosto, barba e cabelos. S\u00e3o mais de dez produtos voltados para o p\u00fablico masculino da marca. Al\u00e9m disso, os homens ainda contam com um blog espec\u00edfico no site oficial da empresa. O Blog Men d\u00e1 informa\u00e7\u00f5es, presta servi\u00e7os e tamb\u00e9m faz divulga\u00e7\u00e3o da linha do Botic\u00e1rio para eles. <a href=\"http:\/\/www3.boticario.com.br\/hot_sites\/blogmen.aspx\" target=\"_blank\">Clique aqui<\/a> para conhecer!<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30429\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=30429\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01.jpg\" data-orig-size=\"640,355\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"o-boticario-men-01\" data-image-description=\"\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01-300x166.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01.jpg\" class=\"aligncenter size-full wp-image-30429\" title=\"o-boticario-men-01\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01.jpg\" alt=\"\" width=\"640\" height=\"355\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01.jpg 640w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2011\/04\/o-boticario-men-01-300x166.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca comemora 34 anos com nova logomarca<\/p>\n","protected":false},"author":19,"featured_media":30430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[3389],"tags":[3537,3536,3534,3535],"class_list":["post-30428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aparencia","tag-linha-masculina-do-o-boticario","tag-nova-logomarca-o-boticario","tag-o-boticario","tag-o-boticario-2011"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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