{"id":23083,"date":"2010-09-24T17:54:54","date_gmt":"2010-09-24T20:54:54","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=23083"},"modified":"2012-08-30T00:09:28","modified_gmt":"2012-08-30T03:09:28","slug":"mc-donalds","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=23083","title":{"rendered":"McDonald’s e nova era do fast-food"},"content":{"rendered":"

Muita gente tem seus preconceitos quando o assunto \u00e9 fast-food. Mas convenhamos, a maioria da popula\u00e7\u00e3o mundial ama o card\u00e1pio do McDonald\u2019s. Agora, o restaurante quer retribuir esse “carinho”. A rede de franquias de alimenta\u00e7\u00e3o norte-americana est\u00e1 mudando o ambiente das suas lojas. A comida pode at\u00e9 ser preparada de forma r\u00e1pida, mas o cliente pode usufruir de local bacana para ficar papeando \u00e0 toa.<\/p>\n

Para transformar o McDonald\u2019s em um centro de conviv\u00eancia para a fam\u00edlia e amigos, os arquitetos elaboraram tr\u00eas espa\u00e7os dentro para o restaurante. O \u201cLinger\u201d \u00e9 uma zona de relaxamento que funciona como um bar. O \u201cGrab and Go\u201d inclui TV de plasma, Wi-Fi e diversas cadeiras e sof\u00e1s. Por \u00faltimo, a \u201cFamily Zone\u201d tem uma mesa enorme e remete a experi\u00eancia de jantas com os familiares em casa.<\/p>\n

A Fran\u00e7a recebeu o primeiro McDonald\u2019s com a nova identidade da marca. A estimativa \u00e9 que sete mil restaurantes nos Estados Unidos sejam reconstru\u00eddos ou modernizados. As altera\u00e7\u00f5es incluem reforma na arquitetura e design das lojas. As cores caracter\u00edsticas da marca, o amarelo e vermelho, tamb\u00e9m sofreram mudan\u00e7as. Agora elas dividem aten\u00e7\u00e3o com verde acinzentado e a terracota oliva.<\/p>\n

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CLIQUE AQUI E SIGA O MISTERMAG NO TWITTER!<\/a><\/strong><\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Restaurante muda para virar centro de conviv\u00eancia<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[4653],"tags":[2753,2752],"class_list":["post-23083","post","type-post","status-publish","format-standard","hentry","category-comes-bebes","tag-novo-mc-donalds","tag-novo-mcdonalds"],"yoast_head":"\nMcDonald's e nova era do fast-food - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/mc-donalds\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's e nova era do fast-food - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Restaurante muda para virar centro de conviv\u00eancia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/mc-donalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-24T20:54:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-08-30T03:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2010\/09\/mcdonalds-1-140x140.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/mc-donalds\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2010\/09\/mcdonalds-1-140x140.jpg\",\"contentUrl\":\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2010\/09\/mcdonalds-1-140x140.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/mc-donalds\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/mc-donalds\/\",\"name\":\"McDonald's e nova era do fast-food - 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