{"id":21256,"date":"2010-09-02T12:10:01","date_gmt":"2010-09-02T15:10:01","guid":{"rendered":"http:\/\/mistermag.com.br\/?p=21256"},"modified":"2010-09-02T13:50:44","modified_gmt":"2010-09-02T16:50:44","slug":"lanvin-para-hm","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=21256","title":{"rendered":"Lanvin para H&#038;M"},"content":{"rendered":"<p>Foi anunciada hoje a parceria entre a grife francesa de luxo, Lanvin, e a empresa sueca de fast-fashion, H&amp;M. H\u00e1 algumas semanas, uma s\u00e9rie de teasers foram lan\u00e7ados ao p\u00fablico, despertando a curiosidade de todos, isso porque a cada temporada um estilista renomado \u00e9 convidado para emprestar seu talento \u00e0 marca, desenvolvendo uma cole\u00e7\u00e3o com toda sua caracter\u00edstica e estilo, a pre\u00e7os mais acess\u00edveis.<\/p>\n<p>\u201cEstamos muito ansiosos com a cole\u00e7\u00e3o da Lanvin para a H&amp;M, \u00e9 um momento muito excitante. A Lanvin trar\u00e1 para a H&amp;M a luxuosa tradi\u00e7\u00e3o francesa, \u00a0de maneira moderna e us\u00e1vel. Ser\u00e1 algo bem parecido com o trabalho da Lanvin mesmo, usando seus cortes e alfaiataria, com muito foco nas formas e detalhes, tanto para as mulheres quanto para os homens. O lan\u00e7amento ser\u00e1 em novembro e chegar\u00e1 cheio de surpresas\u201d diz Margareta van den Bosch, assessora criativa da H&amp;M.<\/p>\n<p><a href=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2010\/09\/hempost1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"21272\" data-permalink=\"https:\/\/magazine.newbrandtech.com.br\/?attachment_id=21272\" data-orig-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2010\/09\/hempost1.jpg\" data-orig-size=\"453,323\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;KATHY WILLENS&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Shoppers enter and exit the Fifth Avenue store owned by Stockholm-based fashion retailer Hennes &amp; Mauritz (H&amp;M) Wednesday, June 21, 2006, in New York. H&amp;M posted a 12 percent increase in second-quarter profit Wednesday, helped by a spike in sales in May but capped by higher marketing costs. H&amp;M said that it plans to open approximately 100 stores during the remaining part of the financial year, mainly in the U.S., Spain, France, Britain, Canada and Germany. During spring 2007, the company had signed contracts for one full-range store each in Shanghai and in Hong Kong, the company&#039;s first stores in the Far East. (AP Photo\\\/Kathy Willens)&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;AP2006&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;EARNS H &amp; M&quot;}\" data-image-title=\"EARNS H &#038; M\" data-image-description=\"&lt;p&gt;Shoppers enter and exit the Fifth Avenue store owned by Stockholm-based fashion retailer Hennes &#038; Mauritz (H&#038;M) Wednesday, June 21, 2006, in New York. H&#038;M posted a 12 percent increase in second-quarter profit Wednesday, helped by a spike in sales in May but capped by higher marketing costs. H&#038;M said that it plans to open approximately 100 stores during the remaining part of the financial year, mainly in the U.S., Spain, France, Britain, Canada and Germany. During spring 2007, the company had signed contracts for one full-range store each in Shanghai and in Hong Kong, the company&#8217;s first stores in the Far East. (AP Photo\/Kathy Willens)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2010\/09\/hempost1-300x213.jpg\" data-large-file=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2010\/09\/hempost1.jpg\" class=\"alignnone size-full wp-image-21272\" title=\"EARNS H &amp; M\" src=\"http:\/\/mistermag.com.br\/wp-content\/uploads\/2010\/09\/hempost1.jpg\" alt=\"\" width=\"453\" height=\"323\" srcset=\"https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2010\/09\/hempost1.jpg 453w, https:\/\/magazine.newbrandtech.com.br\/wp-content\/uploads\/2010\/09\/hempost1-300x213.jpg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/a><\/p>\n<p>Grandes nomes como Stella McCartney, Jimmy Choo e Karl Lagerfeld j\u00e1 colaboraram com a marca, a cole\u00e7\u00e3o da Lanvin ser\u00e1 assinada pelo estilista Alber Elbaz.<\/p>\n<p>\u201cQuando a H&amp;M se aproximou de n\u00f3s para fazer essa colabora\u00e7\u00e3o, eles perguntaram se eu poderia traduzir o sonho que n\u00f3s criamos na Lanvin para um p\u00fablico mais amplo e n\u00e3o apenas um vestido por menos. Eu j\u00e1 disse no passado que eu nunca faria uma cole\u00e7\u00e3o para o mercado de massa, mas o que me intrigou foi a id\u00e9ia da H&amp;M ir ao luxo, em vez da Lanvin ir ao p\u00fablico. Este tem sido um exerc\u00edcio excepcional, onde duas empresas em p\u00f3los opostos podem trabalhar juntas, porque n\u00f3s compartilhamos a mesma filosofia de trazer alegria e beleza para homens e mulheres ao redor do mundo\u201d explica Alber.<\/p>\n<p>No dia 2 de novembro ser\u00e1 lan\u00e7ado mais um v\u00eddeo de divulga\u00e7\u00e3o da parceria, e as cole\u00e7\u00f5es, masculina e feminina, chegam \u00e0s lojas tr\u00eas semanas ap\u00f3s este lan\u00e7amento. Agora, \u00e9 esperar para ver!<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1NmDqHq2QYU?fs=1&amp;hl=pt_BR\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A grife francesa une-se a gigante do fast-fashion<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[891,1112,2549],"class_list":["post-21256","post","type-post","status-publish","format-standard","hentry","category-moda","tag-hm","tag-lanvin","tag-parceria-lanvin-hm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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