{"id":1954,"date":"2008-11-12T19:04:50","date_gmt":"2008-11-13T02:04:50","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=1954"},"modified":"2016-04-19T01:47:58","modified_gmt":"2016-04-19T04:47:58","slug":"sol","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=1954","title":{"rendered":"Sol"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1957\" title=\"sol3\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol3.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>Estr\u00e9ia hoje a nova campanha de ver\u00e3o da SOL, cerveja pilsen da FEMSA Cerveja Brasil. A pe\u00e7a segue com a investida no bord\u00e3o &#8220;Gelaaaaaaaada&#8221;, que marcou o lan\u00e7amento de SOL Shot, em fevereiro de 2007. O filme intitulado <em>B\u00e1rbaros <\/em>mostra tr\u00eas homens caracterizados como selvagens em uma caverna coberta de gelo, com tr\u00eas cordas penduradas. No momento que as duas primeiras cordas s\u00e3o puxadas, garrafas de 600 ml de cerveja SOL descem e s\u00e3o retiradas com um grito de &#8220;Gelaaaaaaaada&#8221;. O terceiro homem gosta da id\u00e9ia e puxa a \u00faltima corda, mas \u00e9 surpreendido por uma geladeira e encontra sua SOL &#8220;Gelaaaaaaaada&#8221;.<\/p>\n<p>A comunica\u00e7\u00e3o conta com filme, em TV aberta e fechada, spot em r\u00e1dio, material de PDV, m\u00eddia online e impressa, veiculados nacionalmente.<\/p>\n<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1956\" title=\"sol2\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol2.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cerveja lan\u00e7a campanha de ver\u00e3o<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10,1],"tags":[348,404,405],"class_list":["post-1954","post","type-post","status-publish","format-standard","hentry","category-moda","category-noticias","tag-campanha-de-verao","tag-cerveja","tag-cerveja-sol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sol - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/sol\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sol - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Cerveja lan\u00e7a campanha de ver\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/sol\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zrochamarcia\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-13T02:04:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-19T04:47:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol3.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/sol\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol3.jpg\",\"contentUrl\":\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2008\/11\/sol3.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/sol\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/sol\/\",\"name\":\"Sol - 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