{"id":14462,"date":"2010-04-19T14:53:17","date_gmt":"2010-04-19T17:53:17","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=14462"},"modified":"2016-04-19T01:35:30","modified_gmt":"2016-04-19T04:35:30","slug":"moda-e-sustentabilidade","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=14462","title":{"rendered":"Moda e sustentabilidade"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/04\/puma-clever-little-bag2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14464\" title=\"puma-clever-little-bag2\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/04\/puma-clever-little-bag2.jpg\" alt=\"puma-clever-little-bag2\" width=\"500\" height=\"359\" \/><\/a><\/p>\n<p>Desde que sustentabilidade entrou na moda, aprendemos muito sobre como economizar nosso t\u00e3o cansado planeta. Enquanto algumas empresas ainda brincam em servi\u00e7o na hora de diminuir suas emiss\u00f5es de carbono, economizar papel e energia, outras mergulham fundo na id\u00e9ia. \u00c9 o caso da Puma, que passou os \u00faltimos 21 meses atr\u00e1s de uma forma de substituir suas caixas de sapatos. Depois de mais de 2 mil ideias e 40 prot\u00f3tipos, eis que surge a <em>Clever Little Bag<\/em>, (Sacolinha Esperta). Desenvolvida\u00a0pelo designer Yves B\u00e9har, da empresa americana Fuseproject, a sacolinha \u00e9 100% recicl\u00e1vel e tem a estrutura formada por uma folha simples de papel\u00e3o, que significa 35% do papel\u00e3o utilizado at\u00e9 ent\u00e3o. A inciativa ajudar\u00e1 a empresa a economizar\u00a08.500 toneladas de papel, 20 milh\u00f5es de Megajoules de eletricidade e 1 milh\u00e3o de litros de \u00e1gua e diesel no processo de manufatura e distribui\u00e7\u00e3o dos produtos.<\/p>\n<p>A empresa vai tamb\u00e9m orientar as lojas pr\u00f3prias as substituir as sacolas de pl\u00e1stico convencional e de papel por sacolas de material biodegrad\u00e1vel, o que resultar\u00e1 em uma economia de 192 toneladas de pl\u00e1sticos e 293 toneladas de papel por ano. Nem os escrit\u00f3rios ficar\u00e3o de fora. O grupo informou que todo o uso de papel remanescente ser\u00e1 compensado por plantio de \u00e1rvores.\u00a0As mudan\u00e7as fazem parte de um extenso programa para atender a conven\u00e7\u00e3o internacional de sustentabilidade nos neg\u00f3cios chamado de 360 Sustainability Program e a Puma espera que at\u00e9 2015 50% de tudo o que \u00e9 fabricado por ela esteja de acordo com melhores padr\u00f5es de sustentabilidade. Isso sim \u00e9 levar a hist\u00f3ria a s\u00e9rio.<\/p>\n<p>Olha o v\u00eddeo!<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/vwRulz8hPKI&amp;hl=pt_BR&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma substitui as embalagens de sapato por um saquinho 100% recicl\u00e1vel<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[1572,1703],"class_list":["post-14462","post","type-post","status-publish","format-standard","hentry","category-moda","tag-puma-clever-little-bag","tag-saquinho-da-puma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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