{"id":13019,"date":"2010-03-15T11:36:35","date_gmt":"2010-03-15T14:36:35","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=13019"},"modified":"2010-03-15T11:36:35","modified_gmt":"2010-03-15T14:36:35","slug":"swatch","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=13019","title":{"rendered":"Swatch"},"content":{"rendered":"<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13043\" title=\"swatch\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch1.jpg\" alt=\"swatch\" width=\"500\" height=\"751\" \/><\/a><\/p>\n<p>A marca su\u00ed\u00e7a\u00a0<em>Swatch<\/em> apresentou ontem (10), sua nova cole\u00e7\u00e3o\u00a0<em>Color Codes, <\/em>na passarela do ParkFashion<em>.\u00a0<span style=\"font-style: normal;\">Mas como um rel\u00f3gio, \u00a0a primeira vista um acess\u00f3rio que apenas comp\u00f5e a roupa e se mistura a um quadro de diversos outros acess\u00f3rios, pode se tornar um destaque em um desfile? O enigma foi respondido por Fabr\u00edcio Maia, <em>stylist<\/em> da\u00a0marca.<\/span><\/em><\/p>\n<p>Inspirado no momento em que a <em>Swatch<\/em> surgiu, final de 80 e in\u00edcio de 90, Fabr\u00edcio montou v\u00e1rios quadros, totalmente distintos, que dialogam entre si. Ele destrinchou o comportamento da \u00e9poca e selecionou cada identidade social para trabalhar os estilos de acordo com os rel\u00f3gios lan\u00e7ados. \u201cEu n\u00e3o dialogo sobre estilo, tend\u00eancia ou moda, eu falo sobre comportamento\u201d, conta o\u00a0<em>stylist<\/em> ao\u00a0<strong>mistermag<\/strong>.<\/p>\n<p>Delimitando identidades que v\u00e3o desde o \u00faltimo momento da era disco, ao grunge e ao novo<em>clubber<\/em>, a\u00a0<em>Swatch<\/em> apresentou cada produto de forma que a composi\u00e7\u00e3o do modelo servisse de vitrine para os rel\u00f3gios. Fabr\u00edcio defende que as mudan\u00e7as sofridas pelos designs foram influenciadas por toda um contexto comportamental. \u201cEu usei esses grupos n\u00e3o s\u00f3 para falar sobre a evolu\u00e7\u00e3o da moda,mas para relacion\u00e1-la com a evolu\u00e7\u00e3o art\u00edstica da \u00e9poca\u201d.<\/p>\n<p>O pano de fundo usado para dar forma ao desfile foi o mais inusitado. O que o\u00a0<em>stylist<\/em> chamou de\u00a0<em>back to basic<\/em> foi traduzido por um dos maiores acontecimentos hist\u00f3ricos. No ano 1989 o mundo parou para apreciar a queda do muro de Berlim. Mas, em vez do\u00a0<em>Another Brick on the Wall<\/em> pixado pelo\u00a0<em>Pink Floyd<\/em>, Fabr\u00edcio usou a frase\u00a0<em>Express Yourself<\/em>, tirada de uma m\u00fasica da musa\u00a0Madonna.<\/p>\n<p>Foi exatamente do contraste entre cores neon e rel\u00f3gios discretos, ou cores mais frias e rel\u00f3gios gritantes, que o acess\u00f3rio se transportou do cotidiano para o cen\u00e1rio de moda. Podemos at\u00e9 afirmar que o tal utens\u00edlio usado desde o s\u00e9culo 600 a.C. em suas vers\u00f5es mais primordiais de ampulheta e medidores de \u00e1gua atravessou o s\u00e9culo XXI e subiu ao topo da moda.<\/p>\n<p><a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13056\" title=\"swatch01\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch01-150x150.jpg\" alt=\"swatch01\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch02.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px initial initial;\" title=\"swatch02\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch02-150x150.jpg\" alt=\"swatch02\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13059\" title=\"swatch03\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch03-150x150.jpg\" alt=\"swatch03\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13060\" title=\"swatch04\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch04-150x150.jpg\" alt=\"swatch04\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13061\" title=\"swatch05\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch05-150x150.jpg\" alt=\"swatch05\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13062\" title=\"swatch06\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch06-150x150.jpg\" alt=\"swatch06\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch07.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13063\" title=\"swatch07\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch07-150x150.jpg\" alt=\"swatch07\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch08.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13069\" title=\"swatch08\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch08-150x150.jpg\" alt=\"swatch08\" width=\"150\" height=\"150\" \/><\/a> <a href=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch609.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13072\" title=\"swatch09\" src=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/03\/swatch609-150x150.jpg\" alt=\"swatch09\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Foto: Sueli Estrela e Cristiano S\u00e9rgio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistermag conversa com Fabr\u00edcio Maia, stylist da marca de rel\u00f3gios, sobre a nova cole\u00e7\u00e3o<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[1787],"class_list":["post-13019","post","type-post","status-publish","format-standard","hentry","category-moda","tag-swatch-no-parkfashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - 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