{"id":10812,"date":"2010-01-01T19:07:23","date_gmt":"2010-01-01T22:07:23","guid":{"rendered":"http:\/\/www.mistermag.com.br\/?p=10812"},"modified":"2010-06-13T22:09:48","modified_gmt":"2010-06-14T01:09:48","slug":"abre-alas","status":"publish","type":"post","link":"https:\/\/magazine.newbrandtech.com.br\/?p=10812","title":{"rendered":"Abre Alas"},"content":{"rendered":"
Givenchy launches its new ad campaign for the upcoming Spring 2010 season. WWD offers a detailed account of the new season, designed under the direction of the brand\u2019s creative director Riccardo Tisci.<\/div>\n
Givenchy\u2019s campaign for spring features designer Riccardo Tisci\u2019s fetish model Mariacarla Boscono and Natalia Vodianova, and it\u2019s chockablock with Tisci\u2019s graphic fashion design. The women\u2019s and men\u2019s wear campaign was shot by Mert Alas and Marcus Piggott. It\u2019s the second season that the duo has lensed the ads for the LVMH Mo\u00ebt Hennessy Louis Vuitton-owned brand (following nine seasons of it collaborating with Inez van Lamsweerde and Vinoodh Matadin).<\/div>\n
Givenchy has been garnering growing attention as of late. Its Paris shows are pulling in the hard-core fashionistas, while the label was also recently named the \u201csecond-hottest\u201d international designer brand in a survey by Japanese newspaper Senken-Shimbun. Parent company LVMH named Givenchy\u2019s own-store network expansion in China and \u201cthe confirmed success\u201d of its creative relaunch among the company\u2019s highlights of first-half 2009 during its financial analyst meeting in July.<\/div>\n

O ano j\u00e1 come\u00e7ou. Pelo menos para duas grandes e emblem\u00e1ticas marcas de masculino. A Givenchy liberou as imagens de sua campanha de Spring 2010. Pela segunda vez consecutiva, a dupla\u00a0Mert Alas e Marcus Piggott assina os cliques da marca que pertence ao grupo\u00a0LVMH (Louis Vuitton\u00a0Mo\u00ebt Hennessy). O masculino da Givenchy \u00e9 alvo de grande aten\u00e7\u00e3o por parte da imprensa\u00a0especializada. Em uma pesquisa do jornal japon\u00eas\u00a0Senken-Shimbun, foi eleita a segunda marca internacional mais “quente” e arrematou o sucesso com um super\u00e1vit de vendas no primeiro semestre de 2009.<\/p>\n

\"givenchy-ver\u00e3o-2010-ad-campaign\"<\/a><\/p>\n

\"givenchy-ver\u00e3o-2010-ad-campaign2\"<\/a><\/p>\n

Na esteira das marcas “quentes” e que merecem toda a nossa aten\u00e7\u00e3o est\u00e1 a TOPMAN que tamb\u00e9m j\u00e1 ventila imagens de sua nova campanha. Simples e sofisticada, a cole\u00e7\u00e3o investe em ilus\u00f5es de \u00f3tica no m\u00ednimo, imperd\u00edveis. Ali\u00e1s, essa \u00e9 uma grande bossa do ver\u00e3o por l\u00e1 e que deve aportar por aqui nas cole\u00e7\u00f5es de inverno 2010 que come\u00e7am a ser apresentadas no p\u00b4roximo dia 7 de janeiro, na Fashion Rio. N\u00e3o vai perder a nossa cobertura das cole\u00e7\u00f5es masculinas nacionais e internacionais, hein?!<\/p>\n

\"topman-ltd-ver\u00e3o-2010\"<\/a><\/p>\n

\"topman-ltd-ver\u00e3o-2010-2\"<\/a><\/p>\n

\"topman-ltd-ver\u00e3o-2010-4\"<\/a><\/p>\n

\"topman-ltd-ver\u00e3o-2010-3\"<\/a><\/p>\n

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\"topman-ltd-ver\u00e3o-2010-7\"<\/a><\/p>\n

Aproveita e d\u00e1 uma olhada no v\u00eddeo com a\u00a0apresenta\u00e7\u00e3o de Spring 2010 da marca.<\/p>\n

<\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

Que tal come\u00e7ar o ano com as campanhas da Givenchy e da TOPMAN?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[858,1859],"class_list":["post-10812","post","type-post","status-publish","format-standard","hentry","category-moda","tag-givenchy-spring-2010-ad-campaign","tag-topman-spring-2010-ad-campaign"],"yoast_head":"\nAbre Alas - Mistermagazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mistermagazine.com.br\/abre-alas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abre Alas - Mistermagazine\" \/>\n<meta property=\"og:description\" content=\"Que tal come\u00e7ar o ano com as campanhas da Givenchy e da TOPMAN?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mistermagazine.com.br\/abre-alas\/\" \/>\n<meta property=\"og:site_name\" content=\"Mistermagazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mistermagazinebr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zrochamarcia\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-01T22:07:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-06-14T01:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/01\/givenchy-ver\u00e3o-2010-ad-campaign.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/#website\",\"url\":\"https:\/\/www.mistermagazine.com.br\/\",\"name\":\"Mistermagazine\",\"description\":\"Consultoria de imagem e guia de estilo para homens\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mistermagazine.com.br\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/abre-alas\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/01\/givenchy-ver\\u00e3o-2010-ad-campaign.jpg\",\"contentUrl\":\"http:\/\/www.mistermag.com.br\/wp-content\/uploads\/2010\/01\/givenchy-ver\\u00e3o-2010-ad-campaign.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mistermagazine.com.br\/abre-alas\/#webpage\",\"url\":\"https:\/\/www.mistermagazine.com.br\/abre-alas\/\",\"name\":\"Abre Alas - 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